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Introduction to Digital & Social Media Marketing
1. INTRODUCTION
Introduction & Course Curriculum (6:47)
2. HOW MARKETING HAS CHANGED
Difference between traditional and digital marketing (4:38)
3. WHAT IS DIGITAL MARKETING
How Digital Changed Marketing (9:12)
4.DIGITAL MARKETING ECOSYSTEM
How websites, social media & mobile fits together, plus basics of Google Analytics (14:59)
5. DIGITAL MARKETING STRATEGY
Digital Marketing Strategy (7:38)
6. WHO IS YOUR TARGET MARKET / PERSONAS?
Personas & Audiences (7:08)
7. WEBSITE FUNDAMENTALS
Fundamentals of Website Creation (24:13)
8. SEARCH ENGINE MARKETING (SEM)
Fundamentals of SEM (14:21)
9. MOBILE MARKETING
Fundamentals & Benefits of Mobile Marketing (6:53)
10. EMAIL MARKETING
Fundamentals & Importance of Email Marketing (5:29)
11. SOCIAL MEDIA MARKETING (SMM)
Fundamentals of SMM (6:10)
12. SOCIAL SELLING
Concept of Social Selling & Closure (1:53)
Fundamentals of SMM
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